Next Level Customer Engagement
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On the Frontier of Fashion
World-renown fashion Retailer A has always been known as one of the top brands when it comes to style. The brand maintains its pioneering spirit through a commitment to innovation and craftsmanship rooted in its clothing and heritage.
Solidifying Position in a New Age of Digital Presence
As the industry evolved, Retailer A saw a portion of it’s existing customer base being lost to competition of other new and emerging brands.
Influencing Customer Decision-Making Process
Retailer A sought to be top of mind throughout the customers journey in the decision-making process and personalize its messaging to customers they knew were missing to other competition.
Creating Moments of Magic through A.I.
Using the competitive targeting feature in the Foreknow Predict platform, Retailer A was able to pinpoint customers who were predicted spend elsewhere, and redirect them to the nearest Retailer A location. By doing so, they were able to attribute an increase of store visits from this group to their restaurants by 73% and lift in app-generated revenue of 100%.
“Not only were we able to use prediction to target and influence our existing customer base with Foreknow, but the metrics clearly show we engaged them in a memorable and authentic way. We’re very pleased with the results.”CMO, Convenience Store Chain